iM3 – Introducing our Shona and Tara Dental Tables
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Contact iM3
02 9420 5766
sales@im3vet.com
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iM3 – DENTAL X-RAY
Comments Off on iM3 – DENTAL X-RAYDental x-ray is a visual way of conveying to the owner their pet’s discomfort and will also effectively demonstrate asymptomatic pathology that may require treatment. With iM3 Dental X-ray Solutions, designed specifically for vets, we can help you with the products, knowledge and the strategy to introduce and maximise the use of veterinary dental x-ray in your practice.
iM3 02 9420 5766
Email: sales@im3vet.com Website: www.im3vet.com.au/
How to Set the Kookaburra Jobs App
Comments Off on How to Set the Kookaburra Jobs AppSet Your Location & Find the Perfect Vet Industry Job! ?
Looking for a vet job near you or in an area you are looking to move to?
The Kookaburra Jobs App lets you search for opportunities by location so you can find the perfect role – whether it’s in your city or an exciting new destination!
? How to Set Your Location in the App:
- Open the Kookaburra Jobs App ?
- Select Map View
- Search or scroll to the City or area of interest, & Press on the screen
- Location will ‘Save’
- Sort the job list by ‘closest’
- Tap Icons to see Jobs
- Use the Filter feature to narrow your search
- Remember to FAVOURITE the ones of interest to apply to & start your next adventure!
✨ Your dream job is just a search away! Download the app & explore now.
Author:
Rachel MacLaren
Kookaburra Veterinary Employment
How To Attract Your New Vet
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Here are some tips to consider when writing your ad.
First Impressions Count:
- Be brief, clear and to the point – keep the ad content under 800 words maximum;
- Stand out from the crowd – include what makes your practice different;
- Incorporate key words/sentences/section titles that stand out to the reader – we may use these in our app/smart phone compatible Job Search function.
- Don’t use AI – it’s just not sophisticated enough yet to understand the ins & outs of our industry and will often include errors.
Know Your Target Audience:
- Have an idea of who your ideal candidate is, who they are, what they want, their potential interests and what you can say to them to make them want to work for you, but be prepared to be flexible;
- Be creative, engaging, personal, and totally focused on the needs and desires of your target audience – this is about appealing to applicants, not about what you want from the new vet;
Your Practice Description:
- Approach this as a story – how did the business end up where it is today;
- Describe the working environment in a friendly and welcoming manner;
- Explain why your practice is different to others – sell the practice, team, location and job;
- Be friendly, yet professional;
- Include links to your social media as a picture paints a thousand words – when advertising with Kookaburra Vet Employment you can also send us up to twelve photos for a photo page, all inclusive in your advertising cost.
What The Applicant Wants to Know:
The point of an ad is not to lay out everything about the position on offer. It is instead meant to attract attention from the sort of vet you want to work for you and interest them enough that they want to contact you for more information. So don’t tell them everything there is to know – whet their appetite for more as, if you can get them to contact you, that’s more than half the battle. Only offer enough information that the reader can pre-screen themselves.
Securing the Contact:
- Include a salary or salary range as research shows this is a critical factor in the decision whether or not to contact you;
- Offer a name and a variety of means of contact – practice phone, email, personal mobile, any of the social media private communication systems you use, etc;
- Include potential career progression – let the vet know you are thinking of their future within the practice.
- Demonstrate you are open to innovation and improvements.
Author:
Paula Strong
Kookaburra Veterinary Employment
This information includes the views and opinions of Kookaburra Veterinary Employment and is of a general nature only. Factual information is believed to be correct at the time of writing, however, should not be relied upon and any person should confirm details with the relevant authorities and through their own research prior to acting on any of the suggestions in this article.
How To Assess if your Online Ad is ‘working’
Comments Off on How To Assess if your Online Ad is ‘working’Robots vs Humans: The Evolution of Online Advertising
Ever Heard of the Dead Internet Theory?
The “Dead Internet Theory” suggests that much of the content we see on the internet (including social media platforms) is actually created by artificial intelligence interacting with other AI. While it’s an exaggerated claim to say that all content is AI-generated, the idea that a significant portion of it could be is both intriguing and unsettling.
In fact, it’s estimated that 57% of web-based text content is AI-generated or translated as of now. Though experts initially predicted that 90% of online content would be AI-generated by 2025, it’s clear we’re moving toward a future where much of what we encounter online is the product of artificial intelligence. If you’re wondering whether you’ve been debating recipes with a robot on Facebook, well, it’s not that far-fetched!
Scrolling through your feeds can feel like a wild west of strange content—sometimes you might even stumble upon unexpected gems, like “Shrimp Jesus” making an appearance on your timeline.
But what does all this have to do with your online ad?
Clicks and Views: How Reliable Are They?
A common question we get is, “How is my ad performing?” Many people rely on total clicks or views as an indicator of success. But today, these metrics are increasingly unreliable. With over 70,000 AI companies scanning the web, bots are constantly harvesting data and triggering views—often in ways that skew results.
Bots such as Amazonbot, Bingbot, Googlebot, and Yahoo Slurp crawl the internet every day to index websites for search engines. These bots often follow the robots.txt protocol, a set of rules used by websites to control which pages they can crawl. But even when blocked, bots can bypass these restrictions by coming from third-party sites or simply ignoring the rules altogether, leading to what we call “botted views.”
Here are some examples of a robots.txt file used by Cloudflare and Stack Overflow – https://www.cloudflare.com/robots.txt (allows some crawling by specific instructions) and https://stackoverflow.com/robots.txt (allows no crawling for entire website).
But What About Human Views?
Even human interactions with your ad can be misleading. Consider these factors:
- Duplicate clicks: Someone might see your ad, show initial interest, and then return later to check it again. This can inflate your view count.
- Foreign applicants: If your ad is reaching people from outside your location (especially if you’re hiring in a country like Australia or New Zealand), it might attract applicants with foreign qualifications that require a lengthy recognition process. This results in a drawn-out recruitment cycle, which may not be ideal for your clinic.
So, how can you tell if your ad is truly reaching the right audience with just views?
Why Aren’t I Getting Applications?
Sometimes, even if your ad is getting human views, it might not be attracting quality applications. Here are a few reasons why:
- Cumbersome application processes: If you’re using a careers portal with multiple steps (e.g., creating an account, uploading documents, filling in surveys), applicants may abandon the process in favour of an easier alternative. Make sure your application process is as straightforward as possible.
- Unfriendly presentation: If your ad looks like a wall of text, potential applicants might be turned off. Instead, break down key details into short, bold bullet points to make it more skimmable and engaging. Highlight the most important points using bold or italics.
How Can I Tell If My Ad Is Actually Working?
If view counts and clicks are unreliable, the best way to assess your ad’s effectiveness is through human interaction. Are you receiving inquiries about the position via email, phone, or in-person? Applicants might not always send their resume immediately but could still be showing interest by reaching out for more information.
At the end of the day, it’s not about how many people see your ad—it’s about who is seeing it. Quality interactions matter more than quantity.
Author:
John Maude
Kookaburra Veterinary Employment
This information includes the views and opinions of Kookaburra Veterinary Employment and is of a general nature only. Factual information is believed to be correct at the time of writing, however, should not be relied upon and any person should confirm details with the relevant authorities and through their own research prior to acting on any of the suggestions in this article.
Learn More About Robots and Crawlers
Curious about web crawlers and the robots.txt protocol? Google offers some great resources on this topic. Check them out here: Google’s Robots.txt guide.
Want to Create Content Like a Bot and Usher in the Downfall of the Internet?
Interested in exploring AI-generated content? You can try out some popular tools:
- SocialBee: Text generator with a free trial – SocialBee
- Radaar: Text & Image generator with a 14-day free trial – Radaar
- Adobe Firefly: Image generator (login required) – Adobe Firefly
- Midjourney: Image generator (subscription-based) – Midjourney