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Advertising of an employment vacancy can seem like it should be the least important part of your recruitment process. However, the marketing of your workplace and your employment offer has a direct influence on not just the number of applicants, but their quality – and a knock on effect on the satisfaction of your new employee once appointed, and their growth and longevity in that appointment.

Our most often repeated advice is to include a salary or salary range in your ad, as research shows this is a critical factor in the decision whether or not to contact you – and this is still the thing most frequently omitted from job ads in the veterinary industry. In addition, be specific about hours, rosters, and if you’re offering ‘flexibility’ give some indication of exactly what form that flexibility would take.

Kookaburra Services

Marketing is distinct from advertising. While some advertising providers in the veterinary industry compare their platform to others, at Kookaburra Veterinary Employment we prefer to let our services speak for themselves.

So, what does Kookaburra offer? Everything below is included in our single service for marketing of part time, full time, or casual vet jobs, and this service and prices are exactly the same for corporate clinic owners as for independently owned clinics, to keep recruitment a level playing field no matter the size of the employer.

Our Vet Service includes:

• Online advertising on website kookaburravets.com in as many categories as required, no limit on the number of words, reasonable updates to wording as required, with a photo gallery of up to 12 photos. Help with proof reading and advice on structure of adverts. Inclusion of clinic branding (logo), and hyperlinks to clinic homepage and social media. Inclusion of direct application link for online applications if provided by clinic.
  Highlighted advert for initial 4 weeks.
  While jobs are listed in a summary on a geographical basis, the actual advert wording is rotated from the bottom to the top of the page every 4 weeks, so no ad gets lost at the bottom of the page, irrespective of the amount of time it’s been listed.
• The team also pro-actively checks the clinic branding to make sure we’re using the most up to date logo, website, socials etc – many clinics undergo upgrades, modernization, or re-branding, and forget to let Kookaburra know.
• An individual job advert page online, including set up of social media tags for a title, short job description and clinic specific image, so that the clinic-branded page can be shared on online platforms, and linked to, with no restriction.
• Personal marketing of the vacancy to individual suitable vets on the Kookaburra database (and maintenance of that job seeker database).
• Inclusion in a weekly job list sent by email to all job seeking vets on the Kookaburra database
• Inclusion in a fortnightly job list with new and recent graduate friendly vacancies, if applicable, sent to the Australian & NZ university veterinary faculties and from them distributed to their students, and also available to any subscribers to this mailing list, as well as sent to any new or recent graduates listed on the Kookaburra database. New jobs are highlighted, and once jobs are filled or removed, this is also noted on the job list to give feedback to applicants.
• Listing on the Kookaburra Jobs app, which is free and available worldwide on the App Store. It will also be available on the Google Play Store as an android version later in 2025. Jobs are displayed geographically on a map, as well as in a list. Users can sort jobs; filter according to multiple categories such as telemedicine, visa sponsorship, suitability for new grads; save favourite jobs, and set their preferred search area. They can also search for particular job descriptions or clinic names.
• Contact with the advertiser is initiated by a Kookaburra team member every 4 weeks to check that the advertising is still reflecting their needs and to offer to make alterations if required.
• Kookaburra will provide documentation of advertising and costs on request to clinics requiring such for Home Affairs in order to support Visa sponsorship applications, at no additional cost.

In order to list a vet job with Kookaburra Veterinary Employment, email the team on jobs@kookaburravets.com

Our aim is to fill jobs, and every job filled causes a little celebration in the Kookaburra office ??

From Animal Attendants to Zoo Vets

Author:

Wendy Nathan
Kookaburra Veterinary Employment

This information includes the views and opinions of Kookaburra Veterinary Employment and is of a general nature only. Factual information is believed to be correct at the time of writing, however, should not be relied upon and any person should confirm details with the relevant authorities and through their own research prior to acting on any of the suggestions in this article.