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Here are some tips to consider when writing your ad.

First Impressions Count:

• Be brief, clear and to the point – keep the ad content under 800 words maximum;
• Stand out from the crowd – include what makes your practice different;
• Incorporate key words/sentences/section titles that stand out to the reader – we may use these in our app/smart phone compatible Job Search function.
• Don’t use AI – it’s just not sophisticated enough yet to understand the ins & outs of our industry and will often include errors.

Know Your Target Audience:

• Have an idea of who your ideal candidate is, who they are, what they want, their potential interests and what you can say to them to make them want to work for you, but be prepared to be flexible;
• Be creative, engaging, personal, and totally focused on the needs and desires of your target audience – this is about appealing to applicants, not about what you want from the new vet;

Your Practice Description:

• Approach this as a story – how did the business end up where it is today;
• Describe the working environment in a friendly and welcoming manner;
• Explain why your practice is different to others – sell the practice, team, location and job;
• Be friendly, yet professional;
• Include links to your social media as a picture paints a thousand words – when advertising with Kookaburra Vet Employment you can also send us up to twelve photos for a photo page, all inclusive in your advertising cost.

What The Applicant Wants to Know:

The point of an ad is not to lay out everything about the position on offer.  It is instead meant to attract attention from the sort of vet you want to work for you and interest them enough that they want to contact you for more information. So don’t tell them everything there is to know – whet their appetite for more as, if you can get them to contact you, that’s more than half the battle. Only offer enough information that the reader can pre-screen themselves.

Securing the Contact:

• Include a salary or salary range as research shows this is a critical factor in the decision whether or not to contact you;
• Offer a name and a variety of means of contact – practice phone, email, personal mobile, any of the social media private communication systems you use, etc;
• Include potential career progression – let the vet know you are thinking of their future within the practice.
• Demonstrate you are open to innovation and improvements.

Author:

Paula Strong
Kookaburra Veterinary Employment

This information includes the views and opinions of Kookaburra Veterinary Employment and is of a general nature only. Factual information is believed to be correct at the time of writing, however, should not be relied upon and any person should confirm details with the relevant authorities and through their own research prior to acting on any of the suggestions in this article.

One thing that came up recently in the office was the discussion around AI and its possible uses for everyday life. Amazon’s recent release of their “Just Walk Out” AI stores performance and subsequent cancelling of the pick up and go experience brings to mind the question – “What can AI actually do?”

Machine learning and continual development of AI could bring better efficiency, diagnostic tools and research results within the industry. With the implementation of AI in clinics, we could see reduced workload of admin tasks, freeing up of nurse & support staff for more time to focus on patient care and customer service, as well as AI assisting vets to achieve improved patient health outcomes.

How could using AI in your clinic help with diagnosing medical cases?
Utilizing an AI’s ability to analyse vast amounts of data (e.g., patients medical history, available genetic data, known treatment responses etc..) it could help reduce the chance of an adverse reaction and assist Veterinarians with making informed decisions to achieve the most effective treatment/patient care solutions and diagnosis.

There has also been advancements with AI systems being able to assist with interpreting and analysis of medical imaging, CSIRO published a good article on the human medicine side recently.

What about the creative side of things, like advert writing or graphics for media use?
Most will have heard of or experienced by now, ChatGPT, and its ability to punch out cover letters, resumes and assignments. There is AI out there that is specifically being designed and developed for Ad Copy, Image and Video creation too. These could be a great tool for those clinics low on free time to get a written draft organised to edit for a more personalised advertisement, update & create social media banners or even generate images and organise a template for patient information handouts/printouts.

A Kookaburra tip – always check the work generated by AI, especially the free versions of AI. They might seem like a good tool but they are free for a reason. We have come across adverts with missing or completely irrelevant information for the clinic (e.g., info for different suburbs, blank sections or <insert name here> fields).

The tools being developed may still have a bit of a way to go, but the AI field is making steady progress with improvements and ironing out of bugs. Have you noticed improvements in AI-powered chatbots handling basic online inquiries lately?

From scheduling appointments and providing basic information for pet owners to analysing patient data and providing detailed suggested treatment plans, how far would you look at integrating AI in your clinic? Do you think we will see automated AI assistant surgery machines in the future? I think it’s fair to say we won’t see ChatGPT perform surgery tasks, but maybe an AI will eventually come along that could.

To sum it up, in the Veterinary industry, there are many applications and instances where AI could be used to enhance, streamline or even automate completely within clinics. Just how much we want handled by AI and how long it will take to get the AI functionality required is the question.

Interested in trying out some current AI models or seeing what is out there? Check out below!

OpenAI – ChatGPT (Test version) – https://chat.openai.com/

OpenAI – Sora (Text to Video) – https://openai.com/sora, YouTube example https://www.youtube.com/watch?v=HK6y8DAPN_0

Microsoft Copilot – https://copilot.microsoft.com/

Adobe Firefly (Image AI) – https://www.adobe.com/au/products/firefly.html

Google Gemini – https://gemini.google.com/  / https://ai.google/

If you’re interested in what other AI are being developed you can check out this community – https://huggingface.co/, there is a free chat version as well (limited to 2 prompts as a guest) – https://huggingface.co/chat/

Author:

John Maude
Kookaburra Veterinary Employment

This information includes the views and opinions of Kookaburra Veterinary Employment and is of a general nature only. Factual information is believed to be correct at the time of writing, however, should not be relied upon and any person should confirm details with the relevant authorities and through their own research prior to acting on any of the suggestions in this article.

Did you know there was an Australian Veterinary Orchestra? Any musicians involved in the veterinary industry are welcome to join in for this concert in Melbourne during the AVA conference. The orchestra the AVO are playing alongside is the Zelman Memorial Symphony Orchestra  https://zelman.au/
It’s a great opportunity to de-stress and the aim is to have fun! If you still have your instrument in the cupboard, dust it off, and visit the AVO Facebook page to join and find details. The music will be Tchaikovsky – Violin Concerto in D Op. 35 and Beethoven – Symphony No.3 in E♭ Op. 55 Eroica. All abilities are welcome.

Everyone else, please come to the concert and help support your musical colleagues, and the Australian Veterinary Benevolent Fund 🎻🎺🥁
This is the Event Link on Facebook