Ten Top Tips for Advertisers

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There is a lot of competition between clinics to fill practice vacancies for vets and vet nurses at the moment. These are Paula’s Ten Top Tips to consider when advertising:

  1. Boost your extramural studies program: you may pick up a new graduate vet;
  2. Have a strong vet nurse team: boosting the role of your nurses makes your practice more attractive to potential applicants;
  3. Reply promptly to applicants: communicate in a timely manner;
  4. Sort out your social media: applicants are looking for practices with a strong online presence;
  5. Put your team online: pictures of your happy, sociable team can play a role in attracting applicants;
  6. Give everyone a lunch break: this will impact on your team’s work/life balance and outlook on their job;
  7. Undertake regular social activities: encourage your team to be socially engaged with each other and their community;
  8. Promote your location: applicants are looking for somewhere they can settle so provide them with reasons why for your area;
  9. Talk openly about the full benefits package: advertise your salary range on offer; and
  10. Pictures of equipment are to be avoided: this is unlikely to attract applicants as most practices use similar equipment.

My current rule of thumb is to take the emphasis in the ad off what you want from your new employee and instead put it on what you are offering.


Paula Strong
Kookaburra Veterinary Employment

This information includes the views and opinions of Kookaburra Veterinary Employment and is of a general nature only. Factual information is believed to be correct at the time of writing, however, should not be relied upon and any person should confirm details with the relevant authorities and through their own research prior to acting on any of the suggestions in this article.

08/12/2020 |

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